Alex Sorrell

Former Big 4. Recruiting manager in Austin. What happens here is usually happening everywhere else six months later.

The AI Accountant Is Here. Regular Accountants Should Be Paying Attention.

Jun 5, 2026

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3 min read

The AI Accountant Is Here. Regular Accountants Should Be Paying Attention.

The global AI accounting market just hit $10.87 billion. SME adoption is growing at 44.6% annually. This is not theoretical anymore.

Alex Sorrell

Austin hiring

NetSuite's AI Era Is Here. It's Not a Side Feature.

May 29, 2026

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2 min read

NetSuite's AI Era Is Here. It's Not a Side Feature.

Oracle shipped eight AI-powered capabilities in the 2026.1 release, the biggest batch in NetSuite history according to founder Evan Goldberg. What was optional in 2025 is now embedded in core workflows.

Alex Sorrell

candidate experience

What Candidates Actually Care About in Austin Right Now

May 28, 2026

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3 min read

What Candidates Actually Care About in Austin Right Now

Three months of controller and accounting manager placements. This is what the market is doing and what candidates are saying.

Alex Sorrell

Alex Sorrell

The AI Accountant Is Here. Regular Accountants Should Be Paying Attention.

NetSuite's AI Era Is Here. It's Not a Side Feature.

What Candidates Actually Care About in Austin Right Now

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